Our goal is to work closely with manufacturer and distributor clients on growth strategies aimed at consumers/end users i.e. user chooser marketing.

We specialise in "femail marketing" particularly - reaching women executives who are responsible for 80%+ of office buying decisions and who spend 50%+ more than men.

Proficiency has a wealth of knowledge in successful sales, marketing and distribution management strategies.

This knowledge is now available not only to prepare winning business plans but also to make things happen in a practical way.

Proficiency provides support that is accountable. We provide planning and leadership guidance, motivation and training support to ensure successful implementation of projects.

Finally we measure and report progress against our up-to-the-minute database of Best Practice Benchmarks. Tap in to the 'network of talent' from concept to completion, from design through to destination with proficiency.

In 1990, he founded the UK's first marketing group, OfficeSMART. Starting with 12 dealer members, the group sustained average organic annual growth rates of 15% throughout. Membership grew to 60 in UK, Ireland and Italy.

During the 13 years OfficeSMART was highly commended for its vision, creativity and innovative marketing and training. Frequent industry award winners for 'best' dealer group,' best' training programmes and OfficeSMART's growing reputation was extended outside the industry by 6 successive years as winners of the prestigious Catalog Age 'International Business to Business' Catalogue Award in the USA.