Proficiency will review ad campaigns against the FAME Index every month...
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The FAME Index - OPI Trade/User Magazines - 2 Sep  08
Manufacturer, Marketer Campaign	Media	Trade/	Female appeal, benefit	Attractive design	Memorable	Evocative, enticing, engaging	Average
		User					rating/10
Pilot Pens - Frixion Ball	OPI - Sept	Trade	5.00	5.00	5.00	5.00	5.00
Pelikan - colour up your office	OPI - Sept	Trade	5.00	7.00	5.00	5.00	5.50
HSM  securio - security is beautiful	OPI - Sept	Trade	6.00	5.00	4.00	4.00	4.50
HP original cartridges 'success suits you'	OPI - Sept	Trade	4.00	4.00	4.00	4.00	4.00
Fellowes - shredders no delay 100% jam proof	OPI - Sept	Trade	5.00	5.00	5.00	5.00	5.00
staedtler - world kids colouring day	OPI - Sept	Trade	7.00	6.00	6.00	6.00	6.25
Foldermate - only foldermate is foldermate	OPI - Sept	Trade	2.00	5.00	2.00	2.00	2.75
Armor - The other way of working with nature	OPI - Sept	Trade	5.00	4.00	4.00	4.00	4.25
alpha - we like to share our success	OPI - Sept	Trade	4.00	4.00	4.00	4.00	4.00
trodat daved CO2 - dps	OPI - Sept	Trade	6.00	5.00	5.00	5.00	5.25
Leitz - Combifile adapts to you your day	OPI - Sept	Trade	6.00	6.00	5.00	5.00	5.50
IP - Colorlok bolder blacks vivid colors	OPI - Sept	Trade	8.00	8.00	7.00	7.00	7.50
systemcare - from design to your warehouse	OPI - Sept	Trade	4.00	4.00	4.00	4.00	4.00
HP - designed with enviro in mind	OPI - Green Sep	Trade	5.00	6.00	5.00	5.00	5.25
HSM  - office tech for your security /enviro	OPI - Green Sep	Trade	5.00	5.00	4.00	4.00	4.50
Pelikan PowerPad - clever refill system	OPI - Green Sep	Trade	5.00	4.00	4.00	4.00	4.25
fellowes - filing and storage - won't cost earth	OPI - Green Sep	Trade	6.00	4.00	4.00	4.00	4.50
Edding Ecoline  -enviro friendly markers	OPI - Green Sep	Trade	5.00	4.00	4.00	4.00	4.25
Pukka Pad - recycled range	OPI - Green Sep	Trade	4.00	4.00	4.00	4.00	4.00
CEP - grandissimo - isis from cep	OPI - Green Sep	Trade	5.00	5.00	5.00	5.00	5.00
Sseco - reduce carbon footprint	OPI - Green Sep	Trade	6.00	6.00	5.00	5.00	5.50
IP - Colorlok vibrant vita vivid	OPI - Green Sep	Trade	8.00	8.00	7.00	7.00	7.50
AF - Work smart, work clean work green	OPI - Green Sep	Trade	5.00	4.00	4.00	4.00	4.25
Colop Greenline marking solutions	OPI - Green Sep	Trade	6.00	5.00	5.00	5.00	5.25
really Useful Box - black is the new green	OPI - Green Sep	Trade	7.00	6.00	7.00	6.00	6.50
3M Post It  focused on sustainability	OPI - Green Sep	Trade	8	8	7	6	7.25
Smead - keeping the world organised	OPI - Green Sep	Trade	6	5	5	5	5.25

The FAME Index - OPI Trade/User Magazines - 29 Jun  08
Manufacturer, Marketer Campaign	Media	Trade/	Female appeal, benefit	Attractive design	Memorable	Evocative, enticing, engaging	Average
		User					rating/10
Paperlinx - yoyo paper	UK TV Channels	User	8.00	8.00	8.00	8.00	8.00
Panasonic - Lumix wide angle camera	UK TV Channels	User	9.00	8.00	9.00	8.00	8.50
Pilot markers	OPI May	Trade	5.00	5.00	5.00	5.00	5.00
PaperPro - don't be fooled by cheap imitators	OPI Jun	Trade	5.00	4.00	5.00	5.00	4.75
HP special edition 2 piece PC	Grazia 30 jun 08	user	8.00	7.00	7.00	8.00	7.50
samsung ultra wide view camera	Times Sat 28 Jun	user	7.00	7.00	7.00	7.00	7.00
HSM securio - security is beautiful - strong	OPI - Jun	Trade	5.00	4.00	4.00	4.00	4.00
Fellowes -laminators - no jams etc	OPI - Jun	Trade	8.00	6.00	7.00	6.00	6.75
Tombo correction tape	OPI - Jun	Trade	5.00	5.00	5.00	5.00	5.00
International Paper - bolder blacks colorlok	OPI - Jun	Trade	7.00	6.00	6.00	7.00	6.50
Idealplast recycled	OPI - Jun	Trade	6.00	6.00	6.00	6.00	6.00
VOW new name wholesale service	OPI - Jun	Trade	5.00	7.00	5.00	5.00	5.50
Tesa Film easy cut tape dispenser	OPI - Jun	Trade	7.00	6.00	6.00	6.00	6.25
CEP isis grandissimo add rhythm to filing	OPI - Jun	Trade	6.00	6.00	6.00	6.00	6.00
Colop Greenline stamps	OPI - Jun	Trade	6.00	6.00	6.00	6.00	6.00
Leitz combifile adapts to your day	OPI - Jun	Trade	7.00	6.00	6.00	6.00	6.25
Zenith Clic stapler	OPI - Jun	Trade	5.00	5.00	5.00	5.00	5.00
Keba ecolite	OPI - Jun	Trade	7.00	5.00	5.00	5.00	5.50
Shiny Heavy Duty stamp	OPI - Jun	Trade	5.00	5.00	5.00	5.00	5.00
samsung Toner supplies	Channel Info _ Jun	Trade	7.00	6.00	6.00	6.00	6.25
Swordfish shredder  which report	Channel Info - June	Trade	7.00	7.00	7.00	7.00	7.00
Pukka Pads - new black business range	Channel Info - June	Trade	8.00	7.00	6.00	6.00	6.75
Pilot advertorial - reduced packaging	Channel Info - June	Trade	7.00	6.00	6.00	6.00	6.25
Fujitsu - scanning simple as possible	Channel Info - June	Trade	8.00	6.00	5.00	7.00	6.50
Canon new competitive landscape AVP	Channel Info - Jun	trade	4.00	4.00	4.00	4.00	4.00

The FAME Index - OPI Trade/User Magazines - 14 May 08