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Proficiency will review ad campaigns against the FAME Index every month...
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The FAME Index - OPI Trade/User Magazines - 2 Sep  08
Manufacturer, Marketer Campaign Media Trade/ Female appeal, benefit Attractive design Memorable Evocative, enticing, engaging  Average
  User rating/10
         
Pilot Pens - Frixion Ball OPI - Sept Trade 5.00 5.00 5.00 5.00 5.00
Pelikan - colour up your office OPI - Sept Trade 5.00 7.00 5.00 5.00 5.50
HSM  securio - security is beautiful OPI - Sept Trade 6.00 5.00 4.00 4.00 4.50
HP original cartridges 'success suits you' OPI - Sept Trade 4.00 4.00 4.00 4.00 4.00
Fellowes - shredders no delay 100% jam proof OPI - Sept Trade 5.00 5.00 5.00 5.00 5.00
staedtler - world kids colouring day OPI - Sept Trade 7.00 6.00 6.00 6.00 6.25
Foldermate - only foldermate is foldermate OPI - Sept Trade 2.00 5.00 2.00 2.00 2.75
Armor - The other way of working with nature OPI - Sept Trade 5.00 4.00 4.00 4.00 4.25
alpha - we like to share our success  OPI - Sept Trade 4.00 4.00 4.00 4.00 4.00
trodat daved CO2 - dps OPI - Sept Trade 6.00 5.00 5.00 5.00 5.25
Leitz - Combifile adapts to you your day  OPI - Sept Trade 6.00 6.00 5.00 5.00 5.50
IP - Colorlok bolder blacks vivid colors OPI - Sept Trade 8.00 8.00 7.00 7.00 7.50
systemcare - from design to your warehouse OPI - Sept Trade 4.00 4.00 4.00 4.00 4.00
HP - designed with enviro in mind OPI - Green Sep Trade 5.00 6.00 5.00 5.00 5.25
HSM  - office tech for your security /enviro OPI - Green Sep Trade 5.00 5.00 4.00 4.00 4.50
Pelikan PowerPad - clever refill system OPI - Green Sep Trade 5.00 4.00 4.00 4.00 4.25
fellowes - filing and storage - won't cost earth OPI - Green Sep Trade 6.00 4.00 4.00 4.00 4.50
Edding Ecoline  -enviro friendly markers OPI - Green Sep Trade 5.00 4.00 4.00 4.00 4.25
Pukka Pad - recycled range  OPI - Green Sep Trade 4.00 4.00 4.00 4.00 4.00
CEP - grandissimo - isis from cep OPI - Green Sep Trade 5.00 5.00 5.00 5.00 5.00
Sseco - reduce carbon footprint OPI - Green Sep Trade 6.00 6.00 5.00 5.00 5.50
IP - Colorlok vibrant vita vivid OPI - Green Sep Trade 8.00 8.00 7.00 7.00 7.50
AF - Work smart, work clean work green OPI - Green Sep Trade 5.00 4.00 4.00 4.00 4.25
Colop Greenline marking solutions OPI - Green Sep Trade 6.00 5.00 5.00 5.00 5.25
really Useful Box - black is the new green OPI - Green Sep Trade 7.00 6.00 7.00 6.00 6.50
3M Post It  focused on sustainability  OPI - Green Sep Trade 8 8 7 6 7.25
Smead - keeping the world organised OPI - Green Sep Trade 6 5 5 5 5.25

The FAME Index - OPI Trade/User Magazines - 29 Jun  08
Manufacturer, Marketer Campaign Media Trade/ Female appeal, benefit Attractive design Memorable Evocative, enticing, engaging  Average
  User rating/10
         
Paperlinx - yoyo paper UK TV Channels User 8.00 8.00 8.00 8.00 8.00
Panasonic - Lumix wide angle camera UK TV Channels User 9.00 8.00 9.00 8.00 8.50
Pilot markers  OPI May Trade 5.00 5.00 5.00 5.00 5.00
PaperPro - don't be fooled by cheap imitators OPI Jun Trade 5.00 4.00 5.00 5.00 4.75
HP special edition 2 piece PC Grazia 30 jun 08 user 8.00 7.00 7.00 8.00 7.50
samsung ultra wide view camera Times Sat 28 Jun user 7.00 7.00 7.00 7.00 7.00
HSM securio - security is beautiful - strong OPI - Jun Trade 5.00 4.00 4.00 4.00 4.00
Fellowes -laminators - no jams etc OPI - Jun Trade 8.00 6.00 7.00 6.00 6.75
Tombo correction tape OPI - Jun Trade 5.00 5.00 5.00 5.00 5.00
International Paper - bolder blacks colorlok OPI - Jun Trade 7.00 6.00 6.00 7.00 6.50
Idealplast recycled OPI - Jun Trade 6.00 6.00 6.00 6.00 6.00
VOW new name wholesale service OPI - Jun Trade 5.00 7.00 5.00 5.00 5.50
Tesa Film easy cut tape dispenser OPI - Jun Trade 7.00 6.00 6.00 6.00 6.25
CEP isis grandissimo add rhythm to filing OPI - Jun Trade 6.00 6.00 6.00 6.00 6.00
Colop Greenline stamps OPI - Jun Trade 6.00 6.00 6.00 6.00 6.00
Leitz combifile adapts to your day OPI - Jun Trade 7.00 6.00 6.00 6.00 6.25
Zenith Clic stapler OPI - Jun Trade 5.00 5.00 5.00 5.00 5.00
Keba ecolite OPI - Jun Trade 7.00 5.00 5.00 5.00 5.50
Shiny Heavy Duty stamp OPI - Jun Trade 5.00 5.00 5.00 5.00 5.00
samsung Toner supplies Channel Info _ Jun Trade 7.00 6.00 6.00 6.00 6.25
Swordfish shredder  which report Channel Info - June Trade 7.00 7.00 7.00 7.00 7.00
Pukka Pads - new black business range Channel Info - June Trade 8.00 7.00 6.00 6.00 6.75
Pilot advertorial - reduced packaging Channel Info - June Trade 7.00 6.00 6.00 6.00 6.25
Fujitsu - scanning simple as possible Channel Info - June Trade 8.00 6.00 5.00 7.00 6.50
Canon new competitive landscape AVP Channel Info - Jun trade 4.00 4.00 4.00 4.00 4.00

The FAME Index - OPI Trade/User Magazines - 14 May 08