Timings		Speaker	Company	Topic
9.00-9.30	#	Arrivals/Coffee
9.30-10.10	1	Peter Frost	Proficiency Group	BREAKTHROUGH Marketing - 2007/8 Market Review - Top Performers - Megatrends 2008 - 2012... The Golden Era begins
				Innovative marketing in action. How brand manufacturers can reach Lucy the user chooser and boost dealers' sales
10.10-10.50	2	Phil Jones	Brother	The Freeworking  Future - the 2020 vision - the office is where you are - low carbon lifestyles - how marketers can adapt.
10.50-11.10		Coffee
11.10-11.40	3	Rick Marlette	GOPD	Depot destruction…the tip of the iceberg. How the overcharging con-tract stationery giant got ousted. Hot story straight from the frontline reporter
11.40-12.10	4	Patrick Donnelly	Net Junction	The Wonder of Webstores…the user friendly browse and buy experience
12.10-12.40	5	James Wilson and    Rick Marlette	Positive Marketing and GOPD	MAXPro…Competitive Pricing for Profit. How to match and beat the power channel.
12.40-14.00		Lunch
14.00-14.30	6	Jeff Whiteway,         Philip Lawson	Oyez Straker Group	Oyez Oyez - the  acquire and inspire model from the UK's #1 independent dealer
14.30-15.00	7	Mark Heath	Bluefish Office Products	The Blueprint for growth - recession proof selling using eco-productivity - plans for an emarketing future
15.00-15.30	8	Viv Davies	Viva Associates	Making  ideas work…how to take the lessons from the day and make them happen in your business tomorrow.
15.30-15.50		Afternoon Tea
15.50-16.20	10	Aidan Walker	Aidan Walker Associates	Making light work…the future of office furniture market
16.20-16.40	11	Matt Botfield	Antalis	Sustaining your future…competitiveness, profitability and the environment
				SUMMARY & BREAKTHROUGH Marketing Awards - Top Dealer marketer...Top marketing manager...Top Manufacturer Marketer presented by Jon Morton, Channel Info publisher
16.40-17.00	12	Peter Frost	Proficiency Group
17.00		Close

BOOK YOUR PLACE NOW

Book online (click here)

Single delegate rate: £198 (+VAT = £232.65)

Dealer Group member rate – 20% off:

£158.40 (+VAT = £186.12)

___________________________________________

Thursday 17 April 2008 - Ricoh Arena,
Home of Coventry City FC, UK

BREAKTHROUGH

Marketing Conference Preview

Resurgent resellers…and how

Here are 10 powerful reasons why you should attend the 3^rd Annual BREAKTHROUGH Marketing conference on Thursday 17 April 2008 at the Ricoh Arena, Coventry, UK:

1.  Learn how progressive resellers are beating the BIG BOX players…real David slays GOLIATH stories

2.  Get the inside story on Depot's destruction first hand from Rick Marlette…the biggest OP news story worldwide in decades

3.  Cut Costs…Cut Carbon. Dealers #1 opportunity in today's marketplace

4.  The SOUL of Staples…inside story on how the global #1's easy plans to leave competitors trailing

5.  Be among the first UK dealers to 'match'n'beat' Viking, Depot and Staples prices whilst increasing profits. Launch of a new dealer service

6.  How manufacturers should reach Lucy the ultimate user chooser…lessons from master marketers, the innovative 3M company

7.  How ECi2  holds back the growth of the independent dealers…how new emarketing/web tools will invigorate growth

8.   How to make successful acquisitions and grow organically…lessons from the master merger-makers Oyez Straker.

9.  How the power channel plans to retaliate against the superdealer resurgence

10. Megatrends 2008-2012 – Top 10 dealer performances in 2007… 10 to follow in 2008   

The BREAKTHROUGH conference has been kindly sponsored by Antalis, 3M, M-real, Spicers and XMA

The full programme with bios for the top cast of speakers can be viewed here next week. You can reserve your place now, click here Booking Form.

___________________________________